Cadbury |
There has been transitory discussion on the pairing of taste and sound. When it comes to taste and flavour perception, sound is the sense that most often gets overlooked. Though its affect on taste is not unheard of, the other senses just tend to win more of our attention
Cadbury Dairy Milk took the thesis of amplitude, frequency, volume and pitch making or breaking our perception of taste. And so, behold the pairing of chocolate and classical music; a pairing I particularly enjoy
London Contemporary Orchestra (TimeOut) |
Devastatingly, I did not attend the event, I had no idea of its existence, and even more so was that it was at LSO St Luke's, a wonderful concert hall just down the road from me. However, Cadbury wanted me to have this multi-sensory experience, and so gifted me with chocolate and guided me to this playlist
In conclusion, this Cadbury campaign is inspirational and admirable. The idea of the multi-sensory experience is ah-may-zing, but that needs to be the norm, it's 2016. We care as much about how our food looks, as we do in how it tastes (with the exception of craft chocolate, as taste and aroma are paramount to me). We take great pleasure in making what we eat to be something special, it's often ritualised, we love creating a moment, being in that moment, making that moment worth taking a photo of. So why stop at the four senses? (taste, sight, smell, touch)
Of course, it's normal for people to listen to music when eating a meal, but it's that importance of it being the right sound that is overlooked. From now on, I advise you to take great care in your choice of music or background noise to enhance your gustatory pleasure. Let the music reflect the characteristics of your food
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