Love Cocoa was the brainchild of the great-great-great grandson of Cadbury, otherwise known as James Cadbury. The idea behind Love Cocoa is being a letterbox-friendly, next-day-delivery, ideal gift to give. The bar packagings are pretty, with the prints designed to match the flavour. It has a Mast Brothers-esq feel to it, which seems very popular lately
The chocolate is made from couverture, so, as Love Cocoa is not bean-to-bar, I could tell the chocolate was more about the added flavours. The couverture is sourced from a family run business who work closely with cocoa farmers, so let's just say Love Cocoa are not using the chocolate most chocolatiers are using